From strategic partnering facilitation, focus group coordination, development of community awareness plans, to planning and implementing effective outreach efforts, public meetings, and public speaking events and in addition to creating effective communications materials, such as newsletters, outreach notices and websites, QCA has a hands-on approach to working with the public, including the media.
We are hired to ensure a logical and orderly preparation for, and response to, the execution of anything that might affect our communities. We interact daily with elected officials, government agencies, business owners and residents, and our opportunities vary according to the client and the programs they entrust with us.
Click the arrows to view a sample of the QCA Project Portfolio
Palm Beach International Airport Strategic Marketing Plan
QCA managed qualitative research for the development of Palm Beach International Airport's strategic marketing plan. Several online focus groups were organized and conducted employing the latest virtual meeting technology. Using the qualitative data gathered from the extensive dialogue facilitated during the discussions, QCA developed the findings and analysis report contributing to an executive summary of strategic marketing recommendations. Findings from the research efforts were used to develop a plan to reach out to potential passengers and to retain airport patronage by existing passengers.
QCA also designed a new logo for Palm Beach International that depicts motion and presents a contemporary, professional image of the airport.
South Pointe Phases III, IV and V Infrastructure Improvements Project
For this important Miami Beach construction project, QCA provides public information services, acting as liaison between the City, the contractor, residents and businesses in the area. QCA associates attend weekly meetings with the construction project team, send out construction advisories and weekly email updates, maintain project-wide databases of contacts and minor issues, and meet with stakeholders in the field almost daily to answer questions and coordinate individual scenarios or special events.
The project, due for completion in Summer 2013, will improve road safety, water services, landscaping and street lighting. By keeping the community intricately informed, QCA is making sure that South Pointe citizens are well aware of what's to come and how this construction project will improve their daily lives and surroundings in the future.
Veterans Memorial Bridge
(Indian Street Bridge) Project
QCA provides Public Information, Resident Compliance and website services for the Florida Department of Transportation's $64 million Indian Street Bridge Project. QCA associates serve as liaison between state and county government, and the community and local media, while also working with the local project team, local businesses and Martin County to keep them informed of construction activities. QCA produces media materials, conducts public meetings and job fairs, makes presentations to community groups, and also works with local agencies to improve traffic safety.
QCA maintains the Indian Street Bridge project website (www.indianstreetbridge.com) and keeps it current by regularly posting construction activities, project photos, presentations and current project collaterals.
Click here to view a project tour video.
SR 408/SR 417 North Interchange Improvements Project
QCA provides public information services for the Orlando-Orange County Expressway Authority SR 408/SR 417 interchange project. With its high traffic volume and close proximity to populated neighborhoods, this project poses many challenges from a public information perspective. To meet these challenges, QCA, in coordination with the Expressway Authority, prepared and carried out a comprehensive public involvement plan designed to ensure that motorists, the community and public officials were provided with timely, accurate and useful project information throughout the course of construction. QCA associates have also prepared media kits and press releases, and conducted community workshops and media events to promote public awareness.
The comprehensive and continuous public outreach effort conducted by QCA has contributed to the success of this major Central Florida transportation project.
Hillsborough Area Regional Transit - MetroRapid East / West Corridor PD&E Study
In support of this important Project Development and Environmental Study (PD&E), QCA developed and implements the Public Involvement Plan; compiles and coordinates with the Agency, Community and Transit Signal Priority Working Groups; coordinates and documents working group meetings, and organizes public meetings. QCA's involvement includes developing fact sheets, newspaper ads and other project collaterals; scheduling and facilitating community presentations; and documenting public interactions and input.
Previously, QCA was retained to develop and implement the Public Involvement Plan for HART's MetroRapid North / South Corridor PD&E Study. Construction of this project began in August 2012 and when completed will provide enhanced service between residential communities and key destinations.