From strategic partnering facilitation, focus group coordination, development of community awareness plans, to planning and implementing effective outreach efforts, public meetings, and public speaking events and in addition to creating effective communications materials, such as newsletters, outreach notices and websites, QCA has a hands-on approach to working with the public, including the media.
We are hired to ensure a logical and orderly preparation for, and response to, the execution of anything that might affect our communities. We interact daily with elected officials, government agencies, business owners and residents, and our opportunities vary according to the client and the programs they entrust with us.
Click the arrows to view a sample of the QCA Project Portfolio
QCA has headed north to work on an exciting new bus rapid transit project in Connecticut - CTfastrak - a 9.4 mile busway connecting Hartford and New Britain. Tasked with the development of a three-year multi-phased marketing plan and budget, QCA also is crafting a CTfastrak brand messaging platform to engage citizens, as well as redesigning and developing a new system website. Efforts include conducting qualitative research using focus groups to test how the positioning statement and advertising concepts resonate with the community. This Connecticut Department of Transportation service is slated to begin in early 2015.
SR 84 Roadway Improvements Project
QCA developed and is implementing the Public Involvement Plan for SR 84 roadway improvements project, where the Florida Department of Transportation is expanding Davis Boulevard to six lanes from Radio Road to Santa Barbara Boulevard. QCA writes, designs and produces project newsletters, fliers and distributes door-to-door as needed to ensure residents, businesses and visitors are aware of construction project impacts. Public information is designed by QCA to be visually pleasing, accurate and timely. To do this, QCA transforms engineering typical sections into full color, three-dimensional images presented on project-specific templates.
Quincy By-Pass Public Information Plan
The community counts on QCA for community outreach, media relations and website updates for this project that impacts several economically vital industries located around Gadsden County. Farming, mining and logging require multiple trips by very large rigs through historic downtown Quincy, Florida. Trucks laden with produce, clay and timber create noise, vibration and considerable traffic on a daily basis. The Florida Department of Transportation identified an alternative route for a new roadway that will redirect traffic to the east of Quincy. This new route, the Quincy By-Pass, will provide access to SR 12 and points beyond such as I-10 via SR 10 / US 90 project.
The new two lane, undivided roadway will run 1.6 miles and connect with SR 12 near the Quincy Municipal Airport. There is one 1,241-foot bridge being constructed which will span a swamp.
City of Boca Raton Police Department Customer Satisfaction Surveys
The City of Boca Raton Police Department hired QCA to conduct their annual customer satisfaction surveys. More than 400 surveys were collected from residents throughout the community to determine how they perceive the officers and civilian staff. QCA associates conducted surveys at ten community locations such as libraries, coffee shops and parks. Those surveyed were chosen randomly to closely reflect the 2010 census demographics for Boca Raton residents. QCA delivered a final report including copies of completed surveys, statistical analyses, and charts / graphs of survey results to our project manager and the police chief for review and approval. The final report will be used to apply for department accreditations and determine what future improvements should be made.
Indian Street Bridge Project Construction Engineering & Inspection (CEI) Team Community Outreach Support
Public Information Construction Compliance and Website services are how QCA supports the Florida Department of Transportation's $64 million Indian Street Bridge project. QCA associates are the liaison between state and county government, and the community and local media. Additionally we work with the local project team, local businesses and Martin County to keep them informed of construction activities. QCA produces media materials, conducts public meetings and job fairs, makes presentations to community groups, and works closely with local agencies to improve traffic safety.
QCA maintains the Indian Street Bridge project website and keeps it current by regularly posting construction activities, project photos, presentations and current project collaterals. Connecting Palm City with the City of Stuart, this project is expected to end November 2014.
Click here to view a project tour video.
Sanford Amtrak Auto Train Gateway Improvements Project Development and Environment (PD&E) Study
QCA, in coordination with the Florida Department of Transportation, developed and is implementing a "grass roots" Public Involvement Plan for this project. Portions of the Historic Goldsboro Community lie within the project study limits. Local agencies and officials, as well as those who live and work within the study area are encouraged to contribute to the decision-making process and influence the choices that will be made regarding the proposed transportation improvements.
This 18-month PD&E Study is anticipated to be completed by April 2014. It will investigate the potential to enhance local access and network connectivity around the Amtrak Auto Train facilities in Sanford, Seminole County, Florida.
MetroPlan Orlando 2040 Long Range Transportation Plan Public Involvement
Every five years, MetroPlan Orlando produces an updated Long Range Transportation Plan which extends at least 20 years into the future. QCA is playing a major role in the related outreach, education and public involvement for the 2040 Plan. QCA developed the logo and branding. QCA also prepared and is supporting MetroPlan Orlando in the implementation of a comprehensive Public Involvement Plan that provides opportunities for all segments of the community to provide input into the planning process. It also addresses the issue of "environmental justic" by ensuring the involvement of low income and minority groups that have traditionally been underserved in the transportation planning process.
Orlando International Airport (OIA) Connector Refresh Alternatives Analysis
QCA joins the Florida Department of Transportation and members of the SunRail Team to conduct this important alternatives analysis. The study area is large and diverse geographically with major traffic generators such as the Orlando International Airport, Medical City at Lake Nona, I-Drive, the Florida Mall and various theme parks. Each area has its own travel patterns and issues. The study is anticipated to be completed by 2014.
QCA is providing the Public Information services for this project, which has included designing the logo and branding, overseeing website development, conducting public meeting facilities evaluations and planning, as well as scheduling and preparing for public meetings.
SunRail Business Development, Community Engagement and Marketing
QCA will be working with the Florida Department of Transportation to enlist Central Florida businesses to participate in programs that make it more convenient for their employees to ride the future SunRail. The SunRail commuter rail system will be a game-changer for how people travel to work, school and leisure. After extensive research into how to help make such systems successful, QCA is proud and excited to be part of the team selected to market the system and to grow SunRail ridership. The commuter rail service from Deland in Volusia County to Poinciana in Osceola County is scheduled to begin in spring 2014. QCA's team will also develop Safety Outreach initiatives to educate the public about how to stay safe at railroad crossings and stations. QCA's work on SunRail is just the latest chapter in the support of community engagement and marketing campaigns for transit agencies and local governments nationwide.
95 Express Construction, Engineering and Inspection (CEI) Team Public Information
The future of transportation is here and QCA is meeting the challenges of building consensus while educating and informing the public about innovations that are literally changing the way people travel. In 2007, the Florida Department of Transportation's South Florida district developed a plan to construct High Occupancy Toll Lanes - commonly known as Express Lanes - along I-95 as a quick and efficient way to address congestion. A pilot project, 95 Express Phase 1, was launched in 2008 and completed in 2010. QCA provided public information services throughout construction and was responsible for all media relations.
South Pointe Phases III, IV and V Infrastructure Improvements Project Public Information
For this important Miami Beach construction project, QCA serves as liaison between the City, the contractor, residents and businesses in the area. QCA associates attend weekly meetings with the construction project team, send out construction advisories and weekly email updates, maintain project-wide databases of contacts and minor issues, and meet with stakeholders in the field daily to answer questions and coordinate individual scenarios or special events.
The project will improve road safety, water services, landscaping and street lighting. By keeping the community accurately informed, QCA educates South Pointe citizens about how this construction project will improve their daily lives and surroundings in the future.
Tampa Bay Water's C.W. Bill Young Regional Reservoir Renovation Project Community Education and Involvement
QCA provides public involvement and community education services during the design and build phases for Tampa Bay Water's C.W. Bill Young Regional Reservoir Renovation Project. This 15.5 billion gallon reservoir that provides water to Hillsborough, Pasco and Pinellas counties and the cities of New Port Richey, St. Petersburg and Tampa. QCA responsibilities include development of project key messages and fact sheet, media relations, documentation of frequently asked questions and responses, writing and publication of newsletters, direct mail campaigns and other communication initiatives that ensure the community is aware of the construction project. Additionally, QCA manages the project telephone Hotline, coordinating timely resolutions to construction-related inquires.
Hillsborough Area Regional Transit Authority (HART) Public Involvement
QCA oversees the Public Involvement initiative for HART's Bus Rapid Transit Project Development and Environement (PD&E) Study. QCA crafts the messages, coordinates communication with government leaders and peer agencies, designs meeting invitations, organizes the public meetings, and documents all public comments. Furthermore, QCA was asked by HART to create a name and logo for the service, which is now called HART MetroRapid. Additionally, QCA coordinated the public involvement phase for HART's Alternatives Analysis for future transportation enhancements.
QCA's team developed the Public Involvement Plan, updated the contacts for the Agency, Community and Transit Signal Priority Working Groups first engaged during the Project Development and Environment (PD&E) Study, and coordinated and documented working group meetings. QCA also develops project collaterals, provides information for the HART project web page, coordinates community presentations, and gathers and documents public input and staff responses to inquiries.
Pinellas Suncoast Transit Authority (PSTA) Community Outreach
QCA developed and is implementing a Public Involvement Plan and leading the charge to build support for public transportation along the Suncoast, one community outreach effort at a time. QCA team members are educating and engaging elected officials, environmental organizations and neighborhood associations throughout Pinellas County about the Community Bus Plan. This is an in-depth study of the PSTA bus system that identifies strengths, areas for improvement, and makes suggestions to improve efficiency and increase ridership. The objective of the Bus Plan is to develop a closer relationship with the community, to prioritize the goals for improvement to the current PSTA bus system and to highlight the advantages of public transportation.
Palm Beach International Airport Strategic Marketing Plan
QCA managed qualitative research for the development of Palm Beach International Airport's strategic marketing plan. Several online focus groups were organized and conducted employing the latest virtual meeting technology. Using the qualitative data gathered from the extensive dialogue facilitated during the discussions, QCA developed the findings and analysis report contributing to an executive summary of strategic marketing recommendations. Findings from the research efforts were used to develop a plan to reach out to potential passengers and to retain airport patronage by existing passengers.
QCA also designed a new logo for Palm Beach International that depicts motion and presents a contemporary, professional image of the airport.
South Pointe Phases III, IV and V Infrastructure Improvements Project
For this important Miami Beach construction project, QCA provides public information services, acting as liaison between the City, the contractor, residents and businesses in the area. QCA associates attend weekly meetings with the construction project team, send out construction advisories and weekly email updates, maintain project-wide databases of contacts and minor issues, and meet with stakeholders in the field almost daily to answer questions and coordinate individual scenarios or special events.
The project, due for completion in Summer 2013, will improve road safety, water services, landscaping and street lighting. By keeping the community intricately informed, QCA is making sure that South Pointe citizens are well aware of what's to come and how this construction project will improve their daily lives and surroundings in the future.
Veterans Memorial Bridge
(Indian Street Bridge) Project
QCA provides Public Information, Resident Compliance and website services for the Florida Department of Transportation's $64 million Indian Street Bridge Project. QCA associates serve as liaison between state and county government, and the community and local media, while also working with the local project team, local businesses and Martin County to keep them informed of construction activities. QCA produces media materials, conducts public meetings and job fairs, makes presentations to community groups, and also works with local agencies to improve traffic safety.
QCA maintains the Indian Street Bridge project website (www.indianstreetbridge.com) and keeps it current by regularly posting construction activities, project photos, presentations and current project collaterals.
Click here to view a project tour video.
SR 408/SR 417 North Interchange Improvements Project
QCA provides public information services for the Orlando-Orange County Expressway Authority SR 408/SR 417 interchange project. With its high traffic volume and close proximity to populated neighborhoods, this project poses many challenges from a public information perspective. To meet these challenges, QCA, in coordination with the Expressway Authority, prepared and carried out a comprehensive public involvement plan designed to ensure that motorists, the community and public officials were provided with timely, accurate and useful project information throughout the course of construction. QCA associates have also prepared media kits and press releases, and conducted community workshops and media events to promote public awareness.
The comprehensive and continuous public outreach effort conducted by QCA has contributed to the success of this major Central Florida transportation project.
Hillsborough Area Regional Transit - MetroRapid East / West Corridor PD&E Study
In support of this important Project Development and Environmental Study (PD&E), QCA developed and implements the Public Involvement Plan; compiles and coordinates with the Agency, Community and Transit Signal Priority Working Groups; coordinates and documents working group meetings, and organizes public meetings. QCA's involvement includes developing fact sheets, newspaper ads and other project collaterals; scheduling and facilitating community presentations; and documenting public interactions and input.
Previously, QCA was retained to develop and implement the Public Involvement Plan for HART's MetroRapid North / South Corridor PD&E Study. Construction of this project began in August 2012 and when completed will provide enhanced service between residential communities and key destinations.