Creative Portfolio

CHOICES Health Services

Whether it involves visits to a doctor, prescription medicines, or Zumba classes, Alachua County's CHOICES Health Services program is committed to helping Alachua County, Florida become a healthier community.

After extensive market research, including dialog with County employees, community leaders and residents, QCA developed a marketing and education campaign designed to enhance awareness of and increase membership in the program. The "I have Choices" campaign included design of a new website, print collateral, as well as television, radio, cinema and print media advertising.

Jacksonville Transportation Authority
CT3/Air JTA Service

To build ridership and enhance awareness of JTA's convenient and timely transit service to Jacksonville International Airport, QCA developed an ad campaign promoting the CT3 / Air JTA Bus Service. Campaign elements are featured in tourism magazines, local newspapers, bus shelter displays and airport displays. To maximize the target audience, QCA designed the ad to target business as well as leisure travelers.

Toho Water Authority
Water Appreciation Campaign

In Florida, we well know that 'Every day is Water Appreciation Day', but it is human nature to need to be reminded. QCA was tasked with developing an information campaign to inspire people to think and act on water conservation. The bright smile and pure appreciation shown by a young face brought life and energy to the effort, capturing the attention of multiple generations from the community it serves.

Toho Water Authority
Water Appreciation Campaign

QCA tapped into its 'conservation roots' to develop a campaign targeting the broad community served by Toho Water Authority, and launched this effort by conducting focus groups, customer satisfaction surveys and a mystery shopper program to determine community perception of the Authority. A comprehensive marketing campaign grew out of these efforts.

Hillborough Area Regional Transit
Alternative Analysis / Rapid Transit Planning

Hillsborough Area Regional Transit Authority (HART) conducted a Transit Emphasis Corridors study to take a closer look at potential Bus Rapid Transit improvements. QCA was tasked with designing the packaging for the Alternatives Analysis study findings, ensuring the information was presented in a way that enticed the reader to enter its pages, while also being well organized and easily referenced.

JTA Image Campaign

QCA's marketing and creative services department led a brainstorming session with JTA staff to review JTA's objectives for the campaign and to classify existing agency shortcomings and successes. We utilized this information to identify short and long-term objectives for the Plan 55 campaign. A tagline was created for the campaign, "We are JTA. Part of Your Day. Part of Your Community. Part of Your Life." This tagline was branded and marketed throughout the community in many ways.

The following campaign components were utilized for JTA's Plan 55 Campaign:

Print ads, radio ads, interior bus ads, King bus ads, newsletters, and a television segment were created to promote JTA's Plan 55 Campaign.

City of Tallahassee
Water Quality Report

Since 2006, QCA has provided marketing and communications services to the City of Tallahassee Utilities Department. Campaign materials and community education collateral have encompassed such topics as Water Quality, Natural Gas, Stormwater Drainage, and Recycling programs. In the design, production and implementation of many of these efforts, QCA must comply with federal and/or state guidelines, demonstrating QCA's knowledge of government regulations and budgetary compliance.

Georgia Airports Economic Impact Brochures

The Georgia Department of Transportation (GDOT) commissioned this Federal Aviation Administration (FAA)-funded economic impact study, and QCA supported Wilbur Smith and Associates by implementing passenger surveys and developing individual airport summary reports for all Level I, Level II and Level III airports. QCA created more than 100 reports for use as educational material to stakeholders and others in the state. To enhance how the analysis findings are presented, QCA designed and produced a PowerPoint template and other presentation materials for use by the GDOT.

Miami Cargo Facilities Workshop Brochures

In support of Miami-Dade Aviation Department's Strategic Master Planning Study 2015 – 2050, QCA coordinated stakeholder communications for the Alternate Demand Scenario Advisory Workshop, as well as the Cargo Operators & Stakeholders Workshop and the Forecast Advisory Panel Workshop. To ensure eye-catching, informative educational collateral, QCA was tasked to design and produce brochures and invitations, both printed and electronic, to encourage participation and awareness for stakeholder meetings and workshops.

Jacksonville Transportation Authority Annual Report

Since 2004, Jacksonville Transportation Authority (JTA) has tapped into QCA's marketing and creative design talents to enhance their communication with the region they serve, as well as with their employees. An important element of this program is JTA's Annual Report, designed and developed by QCA. Working shoulder to shoulder with JTA's marketing staff, QCA develops the communication theme, design and layout, photography and preparation for printing of this high-end publication.

Atlanta International Airport
Economic Impact Brochure

Considered a top business city and transportation hub, Atlanta's Hartsfield-Jackson Atlanta International Airport (ATL) selected QCA to design and produce its 2009 Economic Impact Study brochure. Developed to promote the economic significance of ATL, this educational piece used dynamic photography, validated data and human interest stories to convey its message to the community leaders, Fortune 500 and Fortune 1000 companies, and residents of this metropolitan area.

QCA Branding Initiatives

For QCA, 2010 was the year to introduce a new, progressive brand that ensures a strong presence in our industry. Celebrating more than 15 years of excellence in the transportation industry, QCA used this opportunity to roll out its new identity, look and feel. Designed with an emphasis on the marketing and communications realm, our new brand and logo has been introduced through the design of a business system (business cards, masthead, signage), a wrapped vehicles traveling the Florida interstates, and brand colors decorating the corporate office.

Central Florida Roads (FDOT)

QCA was asked to design a business card for Central Florida Roads. It was important to keep this card clean and to the point, as Central Florida Roads main objective was to drive people to their website.

Tallahassee Regional Airport

QCA developed and implemented a comprehensive media campaign for the Tallahassee Regional Airport, including such elements as television, magazine, newspaper and social media advertising. QCA since 2006 has served as the General Marketing Consultant for the Airport. We developed a comprehensive three-year marketing plan, supplemented by specific, targeted implementation plans for each year. The marketing programs are designed to meet the Airport's goal of positioning itself as a vital part of – and a partner with – the community, and as one of the key engines driving the area's economy.

This particular campaign piece was geared towards college students and their parents flying in and out of Tallahassee for football games.

Additional campaign elements follow.

"Game On!"

Tallahassee Regional Airport

This particular campaign piece was geared towards the family vacation travelers who look for that warm welcome with a smile.

"Our Mat Is Always Out"

Tallahassee Regional Airport

This particular campaign piece was geared towards senior citizen travelers to showcase the comfort and reliability of the Airport.

"The Way Travel Should Be"

Tallahassee Regional Airport

This particular campaign piece was geared towards the business traveler.

"The Way Travel Should Be"

Tallahassee Regional Airport
Funfest Campaign

Tallahassee Regional Airport (TLH) selected QCA to support the marketing, advertising and promotions for its first ever Airport Funfest & BBQ Challenge. This community-wide event served as an 'open house' inviting residents and visitors of the Big Bend area to visit TLH, tour the facilities and learn about future expansion plans. Campaign elements included newspaper advertising, website ads and radio commercials, BBQ Contest trophies, exterior pole banners, youth coloring activities, and other engaging festivities. QCA Staff coordinated the live radio broadcasts, promotional call-ins and other festivities the day of the event.

Tallahassee Event Logo

Tallahassee Regional Airport launched its first Airport Funfest & BBQ Challenge, and contracted QCA to brand the event. Developed as a community-wide event, the Airport Funfest & BBQ Challenge invited residents and visitors of the Big Bend area to visit its airport, tour the facilities and learn about future expansion plans. The logo design captures the historic World War II airplane nose art and blends it with the fun of a barbeque contest.

Infinitus Renewable Energy Park Logo

The Imperium Companies, a Fort Lauderdale-based development firm plans to transform 3,000 acres of a former phosphate mine into the Infinitus Renewable Energy Park (IREP). IREP is located in eastern Hillsborough County, just east of the Brandon community limits. The Park's plan incorporates the interconnection of individually proven Renewable Energy Technologies that include Biomass/Waste-to-Energy gasification, Aquaculture, Hydroponic Farming, Solar Energy, and an innovative emissions recycling management program that reduces the overall carbon footprint of the facility. QCA has been brought on board to provide full service communication services ranging from marketing creative services to public involvement on the IREP project.

QCA creative division revealed the new IREP logo early in 2011

Choices Health Insurance Logo

Alachua County Department of Community Support Services in Florida called on QCA to brand its innovative healthcare education program. Challenged with integrating the program identity, look and feel with that of the existing County logo, QCA designed a brand approach that is fresh, visually strong and clear in its messaging.

JTA Website Design & Development

Contracted by Jacksonville Transportation Authority since 2004, QCA has successfully completed hundreds of tasks including rebranding with a more regional transportation focus, general marketing, advertising and public relations, and development of a new website.

This website can be viewed at www.jtafla.com.

IREP Website Design & Development

QCA's creative team was tasked with developing the website for the Infinitus Renewable Energy Park (IREP). The main purpose of the site is to explain the advanced technologies that make up IREP and to make accessible the ability for users to "Ask the developers" questions about the park.

Working closely with The Imperium Companies, QCA launched an eye catching, user friendly website on February 1, 2011.

Progressive Eye Website Design & Development

QCA's creative team was tasked with designing and developing the website for the Progressive Vision Group based out of North Carolina. Progressive Vision Group wanted to showcase that they are committed to providing unparalleled eye care in a warm, professional environment. This was the basis for the warm neutral tones chosen for the site.

This website can be viewed at www.progressive-eye.com.

Koslow Marketing Insights Brand Development

Koslow Marketing Insights (KMI), an innovative market research and consulting firm, selected QCA to refresh its brand and update its business system. Beginning with the redesign of KMI's logo, QCA incorporated their three corporate pillars creating a triangular icon; the triangle represents bringing together the clients' consumers, the market place and the brand. Housed within is an eye representing KMI's insight for utilizing data to develop branding identities for their clients, and a globe depicting their international reach.

QCA designed and developed for KMI a new business identity system including letterhead, a PowerPoint presentation, a promotional flier, business cards, and capabilities deck.

QCA End Zone Divas

QCA was tasked with the design of a Flag Football logo design for a all female team. The logo was used on the QCA website rotator, banner of the event, and T-shirts for the team. The team was extremely happy with the final product.

College (Music Artist)

College, a newly signed pop music artist, came to QCA for logo design that would represent him. With our clean lines and youthful colors College was given a logo him and his music label were truly happy with.

The Twisted Martini 007 Event

The Twisted Martini asked QCA to design a 007 themed flier which was placed on their website as well as a local newpaper.

Breast Cancer Event & Fashion Show

QCA created a flier design for The Twisted Martini for a Breast Cancer Awareness event and Fashion Show.

Team Humanity by BillWillie

NFL Pro William James and creator of Team Humanity challeged QCA with designing several web banners illustrating their new t-shirt collection. This particular banner was meant to showcase how these t-shirts are reaching people across the world.

Team Humanity by BillWillie

This particular banner for Team Humanity was meant to showcase the availablity of the t-shirt collection.

Dance is a sport

QCA was challeged by a dance company in Jacksonville, Florida called A Rhythm Nation to educate non-believers that dance is truly a sport!